CASE STUDY
Information
Cross of the Dutchman is an action adventure game based on the true story of the folk legend ‘Pier Gerlofs Donia’. The story takes place in medieval Western Europe, in the province of Frisia, near the turn of the 16th century.
Release date: September 10, 2015
Platform: PC, MAC, Linux (Steam)
Genre: Action, Adventure
Languages: English, Dutch, Spanish, Portugese-Brazil, Russian, German, Frisian
Website: www.crossofthedutchman.com
Available on: Steam / Humble / Green Man Gaming / Nuveem / GamesRocket / IndieGameStand / GetGamesGo
Press: www.crossofthedutchman.com/presskit
Achievements & Milestones
Triangle Studios has been working on Cross of the Dutchman for quite some time, starting development all the way back in 2009. Since that time, the game has been through many revisions and major changes, which makes the game totally different from when the studio started.
- Getting featured by digital distribution platforms
Our game has been featured on all major digital distribution platforms such as Steam, Green Man Gaming and Humble, allowing the game to get noticed by millions of gamers worldwide! - Exciting opportunities for retail
Due to the fact our game is based on a folk-legend in the Netherlands, there are many opportunities in retail for Cross of the Dutchman which include: gift packages and tourist gifts. - Localizing the game for many different regions
To minimize the costs of production we recruited volunteer translators from within our community. This approach saved costs on localization while allowing us to offer localized versions of Cross of the Dutchman in regions where localization is very important.
Marketing & PR
With an extensive marketing campaign we launched Cross of the Dutchman on September 10, 2015 on Steam, Green Man Gaming, Humble Store, Nuveem, IndieGala and other leading digital distribution platforms. Prior to the official release thousands of content creators, editors and critics received product-keys for Cross of the Dutchman and published their video and/or written content on the Internet once the game was made available for gamers worldwide!
With our PR and distribution partners we launched our regular and deluxe package on featured positions within these platforms, allowing the product to receive maximum visibility! Combined with a launch-discount of 15% Cross of the Dutchman performed well above average during the launch period.
Due to the release date of Cross of the Dutchman there are still plenty of opportunities to further increase the product life cycle of Cross of the Dutchman like: discounts, adjusting the pricing strategy, participating in bundles with our partners and porting to other popular platforms.
The story
In Cross of the Dutchman, you play as Pier, the farmer who turned into the commander of a Frisian army, an example for all people who were oppressed by the Saxon invaders. While leading the rebellion you will get to meet and befriend historical characters and let them join your cause for freedom!
You will explore the Frisian landscape as it was during the 16th century and experience first hand how people struggled to survive during these times of conflict. Travel to villages, farms, forests and other landmarks and collect and find the treasures and gold that is hidden all over Frisia.
Lead by example with your formidable sword which inspires fear and respect with even the toughest of enemies. The legend says that Pier was able to cut down multiple Saxon mercenaries with a single blow! (The sword is nowadays displayed in a museum in the Netherlands)
During the game, you will be able to help Pier by improving his abilities and making him even more powerful. Using your sword and fists you will make your enemies tremble!